“Kinetic typography, sometimes also referred to as motion typography, is known as the art of integrating movement with text. Defying the conventions of horizontal text, it attempts to engage a viewer’s attention by forcing them to visually track words which move across, up or down the page. It also uses colour, size and font selection to highlight particular words.” (Macmillandictionary.com, 2014).
With kinetic typography you can create a diverse amount of different ways to display words as images and objects, morphing from one frame to another depending on how much edit time you spend. An example of this is below.
When researching existing kinetic typographies i was able to come across one on youtube, that gave a deep meaning of movement and emotion through the visual of text and audio that was perfectly synched together. Within the video the creator used adobe after effects to create this visual piece of work and used many techniques by using both scaling the text as well as a camera to rotate the text to follow onto the next line. I believe this was cleverly done as it kept the engagement of the audience on what the male lead was saying as well as entertained. With strong visual audio the words become more powerful making the whole kinetic typography that more emotional as if we were in the moment it was happening.
The clip i mentioned is below.
Macmillandictionary.com. 2014. Definition of kinetic typography, BuzzWord from Macmillan Dictionary. [online] Available at: http://www.macmillandictionary.com/buzzword/entries/kinetic-typography.html [Accessed: 5 Mar 2014].