From knowing that Dorset is a small community my group and I started to think about the target audience which was inevitably going to be a niche market. This was due to the specs of the population and landmark as I mentioned before. The brief mentions that the design had to be serious as its could easily be diverted into a understanding of comedic value so it was in our best interest to stay away from it.
The first thing my group did was to gather research on the history of Dorset, trying to find out as much information we could to allow better results towards our own poster. By looking at this I know we can achieve symbolic references and stereotypes that could build the structure of our group poster. Primarily we looked into the statistics and demographics of Dorset allowing more factual information into the poster, from our research we were able to gather it was based around the agriculture, which we then played around the idea of using farmland as one of the visual matter, with layers of hills overlapping each other to create a distance of the whole spec. This provided us with a background to the poster. We then took another approach of research by looking at the current Dorset flag which is shown below:
As a group we noticed that using the flag for our own poster design would defeat the purpose of finding a solution to our problem of making it independent so we avoided this within our designing stage. We all came to the conclusion that the colour scheme for this flag was also hard to work with because of the high contrast and bold dominance of the visual imagery. However we did learn that from these colours we could somehow interpret the colours by being the sunshine through the use of orange and yellow which was used for our design. Additionally we looked into using family silhouettes for the design as we found out this part of the country was conservative which gave a political view of the county, but in regards to this we felt the designs were moderately generic whilst curving towards a parody approach.
– Images by Sam Pothecary
After seeing this we then started to look into the history of the area within Dorset to find some other kind of inspiration for our poster. During this research we came across a slogan that was experimented within our design, with the words of
‘We will, we will, we will, be free!’
This slogan gave all of us as a group, a powerful and informative message and decided to include it because it worked well with bringing people such as a community together especially for the task set at hand. Also people who live in Dorset would likely to be known the history of the phrase.
Another approach we used was its famous landmarks of ‘Durdle Door’ in which I designed two different posters and changed the layout with adding other objects within the image. However when we tested it with our audience we gathered feedback that made the posters seem like it was a tourist attraction/advert while at the same time the message did not come across at all for independence.
– Images by Suliman Ahmed
After this we went back to the history research of finding any other historical references in Dorset to bring symbolic meanings within the poster as we knew it worked well for the Scottish independence poster. From here the group found more information on Dorset where it was part of the area of Wessex. To this day some people still feel this attachment of both these counties. Through this we found a symbolic reference of a wyvern which is a serpent winged creature similar to a dragon:
This symbol is still dated and used currently therefore we came up with a sketch of a flying wyvern.
This then gave us an idea of making out poster 3D in which we assumed we could do by building it into layers through the use of acetate. With this in mind we would need to experiment with the seeing where each layer would go configuring what images need to be shown more than other sorting out the layout.