Dorset Independance Poster: Evaluation

Once we had the data from the audience testing, we figured that the best place to put our poster was besides the Coffee Counter in the Foyer in Weymouth house, this was because we managed to enforce the poster to be looked at whilst people were waiting for there coffee giving a higher chance and possibility of seeing what content is on our poster.

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Here we have examples of how the audience would walk over through the foyer to see what the poster was as well as tracking how they interacted with the piece:

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When it came to asking the people what they thought of the design, we came back with a lot of different feedback. The majority said it was very impressive however found it hard to find the key elements of the design such as the agriculture of the hills and the emblem of the wyvern becoming dorset historical symbolism, but this was because dorset is such a small county and not many people have many knowledge of its existence. On the other hand they did reply saying if they were born in dorset they would recognise the emblem. Thus making dorset a very niche targeted audience for this poster.

The big question of the poster was, what was the poster about or what was it for. This made us as a group explain what the posters intended purpose was giving a brief explanation of our project and what we tried to create in the end result, however this was an issue for every group within the foyer as people walking around in large environments saw random poster about Dorset yet knew nothing about it making it more difficult for our task of engaging the audience with the poster.

One of the most repetitive comments we had was that people believed our poster was from a film. We could see there point and argument as the location of the poster was within the media school where most TV students and production lead studios were surrounding the poster which gives assumptions it was something related to a movie. Also by having the layers put within a frame made it come across as a movie poster that was stuck outside a cinema as the lights connote it was a breaking block buster movie of an vintage ‘oldie and goldie watch before you die’ kind of film. This lead back to us thinking the design was adapted from stereotypical hollywood posters.

Additionally when it came to the audience we had a very diverse amount of demographics of people who engaged with the poster. This was split between students and staff ranging from ages 18-40s but the majority was students however the staff were able to give more detailed feedback. When it came to the consumption of the poster lecturers and visitors were more curious to what the poster was then to students as they were moving through the intended space very quickly showing they were ignoring the poster was there and rushing off to either another lesson or were just completely uninterested.

For there to be another chance on this project I would recommend not doing layers on top of each other if using a frame to cover and stick them together as this hides the illusion of the poster being 3D due to the glass on the front. Another would be to change the font as people found it quite confusing as to why there was 3 different types of fonts used within the poster instead of just 1 using different text size keeping this simple and clean and easier to read.

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By using the iterative design process i was able to learn that prototyping, testing and evaluating after each change of the poster helped efficiently, as it gave better understanding of the design being drawn and built physically to trying to deliver a message in an informative manner, going back and forth within the use of feedback within each stage making sure all areas were covered and had a back up allowing a clear and efficient solution to creating a project. This method also taught me that it becomes very effective when it comes to brainstorming and sketching out as many ideas possible while keeping on time within a deadline as you figure out what would and wouldnt work straight away from the feedback of others, this way our product becomes the best it can be from the evidence of trial and error through previous designs.

Wikipedia, 2014. Iterative and Incremental Developement [online] Available at:
http://en.wikipedia.org/wiki/Iterative_and_incremental_development [Accessed 03.11.2014]

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